Rebranding av Vemondo

Laura Lundgren

As my graduation project, I redesigned Vemondo, which is Lidl's own brand for vegan products. Many vegan brands appeal to a rather narrow target group through packaging design that is very green, down-to-earth and portrays the product for exactly what it is - something that is good for both humans and nature. My intention with the project was to create a packaging design that portrays the product as something more, a product that can even make a meat lover's taste buds water by putting the product in a context where the customer can relate to the taste experience.