Oppigårds - beer label redesign

Maja Karlsson Hjorth

For this project, I gave myself the challenge of redesigning the beer labels of Sweden's most successful craft brewery: Oppigårds. The idea was to make their label designs feel more personal and creative and to highlight the connection to their local culture, which is a central part of their brand identity. I also intended to make the design more standardised across all their labels by using the same layout and typefaces. The result is a label that uses photography from the places mentioned in the beer name and more distinct colours and typefaces.