Varor att lita på. I en grön förpackning.

Linnea Bergenblad

The inspiration for my project originated from the “Annual Food Fraud” contest, which involves consumers voting for the most deceptive food packaging of the year. This led me to contemplate how packaging design can influence consumer perception of products, and I aimed to draw attention to this issue through the redesign of budget product packaging. The outcome is a deceitful greenwash of Eldorado's top-selling affordable snacks, which aims to illustrate how visually sustainable and appealing packaging can entice consumers without alterations to the product’s ingredients, origins or even reducing the packaging production's environmental impact.