Fuzio Branding

Matilda Thorwaldsson

Fuzio is a Swedish brand that produces fresh cheese such as feta, mozzarella and halloumi. Their main goal is to inspire people to let go of unwritten cooking rules by merging ingredients and cooking methods from different cuisines. A bit of Fuzio fusion!
Fuzios branding is warm, colorful and bold and makes Fuzio stand out from competing brands. The eye-catching typography mimics the different cheese textures and creates a unique look for each cheese type while also giving the packaging a slight premium feel with its glossy texture. The carton packaging also minimizes the struggle when straining the cheese water.