As part of my Graphic Design thesis, I chose to do a rebranding project. The problem area in the design work is that I believe the representation of people with disabilities in advertising gives an inaccurate and stereotypical image.
I chose to rebrand Moomsteatern, which is the only theater in Sweden that employs people with intellectual disabilities under a collective agreement. I believe they lack a strong visual identity that they would benefit from. Moomsteatern is a unique theater that should have a visual identity as strong as other well-known theaters.
All pictures are taken by Bodil Johansson.